Mojo FL•AI•vor World

Summary

From prompt to launch, one flavor world at a time.

Description

To design some of the key assets for the launch of Mojo Energy Pouches, I used Midjourney to build a flavor world for every product. Each flavor profile floats in its own color-saturated universe, with the pack suspended at the center as a metaphor for how the flavor takes over your palate. Those AI concepts gave Oddbeast (motion graphics company), who produced the final videos, a clear target to beat, cutting the swirl and pushing the work past expectations. The finished work rolled out across OLV, trade shows, social, and web. AI got us to the idea faster. Craft got it to market.