Wake. Ride. No Compromise - Heyday Wakeboats
Client
Heyday Wake Boats
Year
2021
Summary
Family boat. Pro wake. Zero compromise.
Description
Every family shopping for a wake boat hits the same wall. There’s the boat the kids can grow up on, and the boat the pros ride, and the price tag between them. The H22 was built to take that wall down, and “Wake. Ride. No Compromise.” was the campaign I created to say so. There are fourteen seats and a wake big enough for a pro to launch off. You don’t have to choose. I directed the launch films with DP Jake Snider. The teaser hits fast and leaves the value for the last frame. The long form, Every Wake Has a Story, spends one full day with a family on the water, from the trailer leaving the driveway before sunrise to the last swim at dusk, with pro riders tearing up the same wake in between. We shot it like a feature, not a boat ad, because nobody frames a spec sheet. The day ends where the best ones do, as a photo on a bedroom wall.
Next project