The Social Imprint - Verizon

Summary

We made fashion out of social conversation

Description

We built technology that turned social conversation into fashion. In real time. For Fashion Rocks, Verizon created a first-of-its-kind technology that transformed live social media data into original textile designs. The Social Imprint listened to millions of conversations happening across social media, identifying the artists, music, colors and cultural trends people were talking about most. Then we turned that data into design. Our technology translated the conversation into a constantly evolving visual language of patterns, colors and graphics. Those designs were transformed into custom fabrics and ultimately into fashion—allowing what was happening online to shape what appeared on the runway. For the first time, the audience wasn't just watching culture happen. They were designing it. Social data became design. Conversation became fabric. And millions of voices left a physical imprint on fashion. For a brand built around connection, Verizon didn't just connect people to Fashion Rocks. It created an entirely new way for people to become part of it.